On-Demand Fitness in Hospitality – Enhancing Hotel Guest Wellness with FitScope

Wellness has become a core part of the travel experience. From upgraded gyms to in-room yoga mats, modern travelers seek hotels that help them stay healthy on the road. One rising solution is offering on-demand fitness classes for hotels – streaming workout content that guests can access anytime. FitScope, a digital fitness platform, is at the forefront of this trend, providing a hospitality fitness solution that caters to hotel guest wellness in a scalable, engaging way. This article explores how on-demand fitness is changing guest expectations, the challenges hotels face, and how FitScope can partner with hotels to deliver convenient in-room workouts and gym-based classes as a compelling digital fitness amenity.

The new expectation: wellness amenities for travelers

Today’s travelers are more wellness-conscious than ever. They no longer view a tiny fitness center as a bonus – they expect meaningful wellness amenities as part of their stay. In fact, travel industry surveys underscore this trend: an American Express travel report found that 76% of consumers plan to spend more on travel that improves their well-being, and nearly half of global travelers prioritize hotels with fitness centers or activities during their trips (American Express Wellness Travel Survey, Hilton 2023 Trends Report). To meet this demand, hotels worldwide are elevating their offerings – from healthy menus to tech-enabled fitness options. Notably, some major brands have installed high-tech equipment (for example, Hilton’s U.S. hotels now feature at least one Peloton bike in every fitness center) to ensure guests can maintain their routines away from home. It’s clear that providing convenient exercise opportunities is no longer optional; it’s the new standard. Travelers want the ability to exercise on their own schedule, whether that means hitting the gym at odd hours or doing a guided yoga session right in their room. Embracing on-demand exercise videos and virtual instruction is a natural evolution of this trend, allowing hotels to deliver immersive fitness experiences without needing on-site instructors. In short, wellness amenities – especially easily accessible workout content – have become a key driver of guest satisfaction and a point of differentiation in hospitality.

Common challenges for hotels

While the need for wellness offerings is evident, hotels often face hurdles in implementing them. Some common challenges include:

• Limited space or equipment: Not every property has the luxury of a large gym or studio. Smaller hotels and boutique properties may struggle to dedicate space for extensive fitness facilities or group classes.
• No on-site instructors: Hiring fitness instructors or running live classes can be cost-prohibitive and logistically difficult, especially if guest attendance is unpredictable. Many hotels lack the staff and budget to offer instructor-led classes throughout the day.
• Varied guest schedules and preferences: Hotel guests come and go on different schedules – one guest might want a 6am cardio workout while another prefers late-night yoga. It’s impractical to schedule live classes to suit everyone, and guests have a wide range of fitness interests and levels.
• Keeping content fresh and engaging: Even hotels that install workout videos or fitness channels must ensure the content doesn’t become stale. Guest expectations are shaped by popular fitness apps that add new classes regularly. Curating up-to-date, high-quality hotel gym content is an ongoing challenge.
• Technical and cost concerns: Introducing digital fitness solutions can seem daunting. Hotels worry about the complexity of integrating new software or hardware, the reliability of streaming in a hotel environment, and the cost of licensing quality content across potentially hundreds of rooms.

These challenges can make it difficult for a hotel to provide the robust fitness experience guests now seek. The result is often an underutilized gym with a few treadmills and a TV – a far cry from the immersive, guided workout experiences travelers enjoy at home. This is where a platform like FitScope becomes valuable, by directly addressing these pain points with an easy-to-implement solution.

What FitScope brings to hospitality

FitScope is a Los Angeles-based digital fitness content studio that specializes in on-demand, instructor-led classes for cardio and strength training. What makes FitScope unique is its focus on workouts designed specifically for popular fitness equipment. From treadmills and stationary bikes to ellipticals, rowers, and even yoga mats, FitScope offers a vast library of workouts tailored to each machine and modality. In fact, FitScope provides over 1,000 on-demand exercise classes spanning cycling, running, rowing, HIIT, yoga, stretching, and more – all led by motivating instructors in a studio setting. New classes are produced and released every month to keep the content fresh and seasonally relevant. (FitScope operates its own professional production facility to film classes, ensuring high-quality visuals and sound in every video.)

For hotels, partnering with FitScope means gaining access to this rich content library as a ready-made hospitality fitness solution. The classes can be made available to guests via multiple channels: a hotel can stream them on in-room TVs, offer them on a mobile app or web portal for guests, or even integrate them into the fitness center’s screens. Because sessions are on-demand, guests can choose any workout at any time – effectively “hosting” a fitness class whenever it suits them. This flexibility solves the scheduling issue (no need to coordinate class times) and accommodates all levels and interests. A traveler can wake up early and take a guided treadmill interval run, while another guest might unwind in the evening with a beginner-friendly yoga flow – all through the same platform.

FitScope’s technology is also built with modern connected fitness in mind. The FitScope class library integrates with a wide range of cardio machines and devices. For example, if a hotel gym has Bluetooth-enabled equipment, FitScope can sync with it to display real-time metrics (like heart rate, speed, or calories) on-screen during the workout, creating an interactive experience. The platform supports wearables as well – guests can connect their Apple Watch or other devices, allowing their workout data to sync to personal fitness apps. All of this happens through FitScope’s user-friendly app interface, which means hotels don’t need to invest in new proprietary hardware. There’s no complicated installation required; in many cases, guests can simply scan a QR code or open an app to start a class. This ease of implementation addresses the technical concerns hotels might have.

Beyond the technology, FitScope brings a polished, studio-quality feel that elevates a hotel’s fitness offering. Classes feature energetic music, enthusiastic certified instructors, and clear guidance to keep users engaged. The workouts are designed to be effective yet approachable – for instance, a treadmill class might include an on-screen “effort bar” showing intensity levels, so users can easily follow along and adjust to their comfort. Because FitScope’s content covers everything from quick 10-minute core workouts to 45-minute endurance rides, guests can choose workouts that fit their schedule and goals. This level of variety and professionalism would be difficult for any single hotel to create on its own. FitScope essentially gives properties a plug-and-play library of fitness experiences that feel as motivating as a boutique studio class.

Importantly for hoteliers, FitScope offers flexible B2B arrangements. Through a content licensing program, hotels can get unlimited access to the class library for their guests at a predictable cost (FitScope’s licensing is designed to be scalable for multi-property portfolios as well as single locations). There are no per-guest subscription hurdles – the hotel provides it as an included amenity, just like Wi-Fi. FitScope also provides support to ensure a smooth rollout, from helping integrate the app with the hotel’s existing guest app or in-room entertainment system, to providing marketing materials that inform guests about the new service. In short, FitScope brings content, technology, and expertise, allowing hotels to offer a top-notch digital fitness amenity with minimal friction.

Benefits for hotels and guests

Implementing on-demand fitness through a platform like FitScope creates a win-win scenario, delivering clear benefits for both hotel guests and the hotel itself:

For guests:

• Convenience and control: Guests can exercise on their own schedule and terms. Whether they prefer an in-room workout with yoga or a quick cardio burst in the fitness center, the content is ready whenever they are. This 24/7 availability is especially appreciated by international travelers adjusting to time zones or business travelers with irregular hours.
• Variety and personalization: The wide range of classes means every guest can find something that suits their needs – from a gentle morning stretch to an advanced cycling interval ride. They can choose workouts by duration, intensity, or type of equipment. This personalization keeps guests engaged and encourages even those who might be beginners to try new forms of exercise in the privacy of their room.
• Higher satisfaction and wellness: By staying active during their trip, guests feel better both physically and mentally. Offering guided workouts helps guests maintain their routines or jump-start healthy habits, leading to a more enjoyable stay. Satisfied, healthier guests are more likely to leave positive reviews and remember the hotel for its thoughtful amenities.

For hotels:

• Differentiation and loyalty: An on-demand fitness platform sets a hotel apart from competitors. It signals that the property cares about guest well-being and is keeping up with modern trends. This can attract health-conscious travelers and earn repeat visits. Guests are more likely to become loyal to a brand that supports their lifestyle on the road.
• Maximized facility use: Hotels that have gyms can greatly increase their utilization by pairing equipment with engaging digital content. Instead of treadmills sitting idle, guests are drawn in by the prospect of a guided class or challenge. Even small gyms or limited equipment become more appealing when there’s a virtual instructor to follow. This maximizes the return on existing fitness infrastructure.
• Cost-effective wellness expansion: Compared to building new spa facilities or hiring full-time instructors, a digital fitness solution is relatively low-cost and scalable. One content library can serve an entire hotel (and even multiple properties) without significantly increasing overhead. Because FitScope handles content creation and updates, the hotel avoids those ongoing costs. In essence, it’s a high-impact amenity without the high operational expense.
• Enhanced revenue opportunities: Satisfied, wellness-focused guests can boost a hotel’s bottom line. They may stay longer, spend more on property, or choose higher room categories equipped with fitness setup. Moreover, offering wellness amenities can justify a modest premium in room rates. Industry analysis has shown that hotels introducing even basic wellness services saw up to a 37% increase in revenue, highlighting how meeting guest wellness needs can pay off (wellness hospitality report). While on-demand classes are just one piece of a wellness strategy, they contribute to the overall value perception that can drive such results.
• Scalable and updatable amenity: Because the fitness content is digital, it’s easy for hotels to keep the offering fresh. FitScope continuously adds new workouts and program types, which means returning guests will always find something novel. Seasonal content (like winter fitness challenges or summer slim-down series) can be promoted to encourage guests to come back and experience what’s new. This scalability ensures the amenity remains engaging year-round without extra effort from the hotel’s staff.

Ultimately, providing on-demand fitness content improves the guest experience in a way that aligns perfectly with travelers’ current priorities. Guests feel cared for and empowered, and the hotel reaps the benefits of happier customers and a stronger brand reputation. By leveraging technology to bridge the gap between a hotel room and a fitness studio, hotels can turn a potential weakness (limited gym offerings) into a strength.

Implementation strategies for hotels

How can a hotel effectively roll out on-demand fitness for guests? Here are some key strategies and best practices to ensure a successful implementation:

1. Choose your delivery method: Decide how guests will access the classes. Some hotels integrate the content into their in-room entertainment systems or smart TVs, creating a dedicated fitness channel. Others use a mobile app or web portal where guests log in with their room number or loyalty account. You might also provide tablets or a kiosk in the gym area pre-loaded with the FitScope app. Consult with the FitScope team on what delivery option fits your property’s tech setup – their B2B licensing model is flexible and can accommodate various integrations.
2. Ensure easy access and visibility: The success of a digital fitness amenity depends on guest awareness and ease of use. Make it simple: provide clear instructions in-room (e.g. a tent card or TV welcome screen listing how to access the classes) and have your front desk or concierge mention the service at check-in. Consider placing signage in the fitness center – for example, “Scan this QR code to launch a guided workout on your phone” – so that guests on the gym floor know about the on-demand classes. The goal is to invite guests to try it out with minimal friction (no complex sign-ups or fees for them).
3. Leverage in-room amenities: To encourage in-room workouts, equip rooms with a few basic items like a yoga mat or resistance band, and let guests know these are available. If a guest can drop a mat on the floor and immediately start a FitScope yoga or bodyweight class by turning on their TV, they are more likely to use the amenity. Even without equipment, many FitScope classes require no special gear, so communicate that any guest can take part. In-room wellness kits coupled with on-demand content create a personal mini-gym experience for the guest.
4. Train staff to promote and assist: Make sure your team is knowledgeable about the FitScope offering. Staff should be able to answer basic questions (e.g. “How do I find the workout classes on the TV?”) and troubleshoot if a guest has difficulty connecting. Encourage staff to mention the classes when guests inquire about local running routes or the gym hours – it’s an opportunity to upsell the convenience of the on-demand option. If your hotel offers a guest app, ensure the app highlights the fitness classes prominently.
5. Gather feedback and adapt: After launching, pay attention to guest usage and feedback. Which classes are most viewed? Are guests commenting positively in surveys or reviews? This data can help you tailor the program. For instance, if you find many guests use morning meditation videos, you might create a “morning wellness” theme in your marketing. FitScope provides analytics on content usage which can inform your decisions. Additionally, encourage guests to suggest what types of classes they’d like – this can guide future content emphasis or even inspire special programming for your hotel (like a “New Year Fitness Kickstart” series to ring in January).
6. Personalize and co-brand the experience: To truly integrate the platform with your property’s identity, consider working with FitScope’s team on custom content or branded touches. FitScope offers production services for partners – for example, you could have a signature workout filmed at your resort’s scenic location, or an introduction video featuring your property’s name and logo. While not required, these customizations can elevate the guest experience and reinforce your brand’s commitment to wellness. Even simple additions like a brief welcome message from hotel management before a video can make the offering feel like a seamless part of your hospitality program.

By following these strategies, hotels can smoothly implement on-demand fitness classes in a way that delights guests. The key is to make the technology as accessible and inviting as possible – when done right, guests of all ages and fitness levels will be inclined to give it a try. FitScope’s team works closely with hospitality clients to address technical questions and share best practices from other installations, so hotel operators are not alone in this process. With a plan in place, even a hotel that has never offered digital fitness before can launch a successful program that becomes a highlight of the guest stay.

Bridging fitness and hospitality with technology

The convergence of technology and wellness is transforming the hospitality landscape. On-demand fitness in hotels is no longer just a nice extra – it’s a powerful way to enhance guest satisfaction and demonstrate a hotel’s innovative spirit. By embracing platforms like FitScope, hotels can effectively bridge the gap between a traditional stay and a wellness retreat, allowing guests to maintain healthy routines seamlessly during travel. This approach goes beyond putting equipment in a room; it’s about delivering an experience – the motivation of a studio class and the comfort of a private setting, all under your roof.

For hotel decision-makers, the message is clear: investing in digital wellness amenities pays dividends in guest loyalty, brand differentiation, and even revenue. As we’ve discussed, implementing on-demand fitness classes is a practical, scalable step toward meeting the evolving expectations of travelers. It shows that your property recognizes guests as whole people – people who want to balance business with a treadmill run, or sightseeing with a meditation session. That level of care does not go unnoticed. When a guest finds that your hotel makes it easy to stay fit and stress-free, they are far more likely to become a return guest.

FitScope stands ready as a partner in this wellness journey. Their expertise in content creation and technology integration removes the heavy lifting for hotels, enabling any property to offer a state-of-the-art fitness experience without having to be a fitness expert. The result is a partnership where hotels provide the hospitality and ambiance, and FitScope provides the fitness engine powering your new amenity. Together, this can truly elevate the guest experience.

In summary, on-demand fitness in hospitality is about marrying convenience with quality. It’s about giving guests options to care for themselves, which in turn reflects positively on your hotel’s service. Those hotels that proactively integrate these solutions now will be positioned as industry leaders, adept at catering to the holistic needs of guests. In an era where wellness travel is on the rise, bridging fitness and hospitality through technology is not just a trend – it’s a smart strategy for long-term success. With the help of FitScope, any hotel can be part of this positive movement, enriching guests’ stays with the gift of wellness on demand.