The fitness industry has seen an explosion of digital content, particularly with at-home connected fitness equipment and apps. As of 2024, the global fitness app market is estimated to be worth $14.7 billion and is projected to continue expanding due to the increasing consumer interest in health and fitness, facilitated by the convenience of digital solutions​( FitBiz)​(Grand View Research).

On Demand Content Creation

Many of these connected fitness services are driven by live-streamed and on-demand content libraries– either coach-led classes streamed directly to a piece of equipment (think Peloton or iFit) or mobile fitness apps like Apple Fitness+, Fiton and others.

For most of these services, quality fitness content production is key. Few fitness apps or equipment brands produce their own content – Peloton and iFit are exceptions – they have their own production facilities and employ their own crew and hire trainers as the coaches. Most fitness apps outsource content creation to independent production companies. Even popular brands like Beachbody and Planet Fitness app outsource their content production.

The market for fitness video production is highly fragmented with only a few producers focusing exclusively on fitness video. Some producers only handle short form advertisements, while others focus only on full length classes. Pricing is also highly variable.

So where do you go if you need quality on-demand fitness content produced at scale, say for instance, to populate an app or equipment console?

This blog highlights ten production companies that have carved out niches in this competitive fitness and wellness field, focusing on their strengths, weaknesses, and where available, pricing details.

1. Fitscope Studio

Fitscope Studio is unique in that it is the only independent producer that has its own production facility and is 100% focused on fitness and wellness. This has a number of competitive benefits such as pricing and capacity to film large on-demand libraries of content quickly. They are also based in Los Angeles, so have access to some of the best fitness coaching talent in the world.

Website : https://www.fitscope.com/b2b

• Strengths :
• Exclusive 3000 square foot state-of-the-art film studio optimized for fitness production.
• Extensive experience in high-quality video production for fitness and proven track record with many connected fitness brands.
• Based on LA, so access to top talent
• Experience filming all types of modalities and equipment classes
• Experience with live streaming and on-demand fitness library creation
• Also have a library of white-label fitness content available for license.
• Weaknesses :
• Typically does not do small, one-off projects. Interested in ongoing production projects with brands and apps
• Only film in their own studio – will not go on location
• Pricing :
• Typically starts at $50/min of finished content inclusive of all costs, ie. talent, music & post-production graphics.

2. Mega Mace

"Mega Mace the fitness production company. Lead by veteran fitness director Mason Bendewald, we provide everything from consultation and development to on set production, all the way through post. We handle your project from start to finish to ensure a superior product.” (from the Mega Mace website)

Website : https://megamace.com/

• Strengths:
• Extensive experience in the fitness industry with a proven track record with major brands.
• Offers a full range of services from pre-production to post-production.
• Based in LA, so access to top talent
• Experienced in creating on-demand fitness libraries
• Weaknesses :
• Do not have their own production facility
• Pricing :
• No pricing info available.

3. FitLife Productions

“FitLife Productions has produced original content for fitness professionals & global brands since 2012. Over the years we have built a prestigious list of clients such as Bowflex, Herbalife, RedBull & Xbox Fitness due to our outstanding reputation of providing top quality services. We are always ahead of the curve when it comes to industry changes and new techniques and are a trusted source of innovation and thought leadership in fitness production.” (from the Fitlife website)

Website : www.fitlifeproductions.com

• Strengths :
• Extensive experience in the fitness industry with a proven track record with major brands.
• Offers a full range of services from pre-production to post-production.
• Based on LA so access to top talent
• Weaknesses :
• Do not have their own production facility
• Pricing :
• No pricing info available.

4. Sweatlife Films

UK based health, fitness and wellness production company. They have their own library of fitness and wellness content available for licensing (called Fitter Stock) or you can hire them for bespoke fitness production.

Website : https://sweatlife.co.uk/

• Strengths :
• Extensive experience in the fitness industry with a proven track record with UK fitness operators.
• Offers a full range of services from pre-production to post-production.
• 100% focused on health, fitness and wellness
• Weaknesses :
• Do not have their own production
• Regional UK based producer
• Pricing :
• Production packages start at £2750 (from website)

5. Richter Studios

“Headquartered along Chicago’s North Shore, Richter Studios is an award-winning production company that has been at the forefront of digital video, animation and photography productions for over 25 years. We are a full-service production studio that provides a distinct marketing advantage to clients through our time-tested creative process and unique cinematic approach.” (from the Richter Studios website)

Website : https://www.richterstudios.com/

• Strengths :
• Have done a lot of work for Life Fitness
• Have their own production facility
• Offers a full range of services from pre-production to post-production.
• Weaknesses :
• Not a 100% focused on fitness
• Based in Chicago area
• Pricing :
• Stage rental starts at $1500/day. Service pricing not available online.

6. Solvis Media

“At Solvis Media, we create innovative marketing campaigns for incredible brands throughout the United States. Video-First marketing is our revolutionary method to getting new customers for your business. We have everything you need to build a successful marketing campaign: internet marketing, video production, photography, branding, content writing, and more.” (from the Solvis Media website)

Website : https://solvismedia.com/

• Strengths :
• Experience with fitness video production projects
• Based in NYC
• Offers a full range of services from pre-production to post-production.
• Weaknesses :
• Not focused on fitness
• Does not have their own production facility
• Appear to focus on advertisement production, not full length content.
• Pricing :
• Call for pricing.

7. Beverly Boy Productions

“We work with top brands across the entire US, delivering high-quality video productions. Our professional corporate videos empower your business and drive results for your sales, training, marketing, and customer service needs. We specialize in creating compelling and effective visual content tailored to your unique requirements. We invite you to give us a shot at your next project. Just give us a call and talk to a decision-maker immediately to streamline the production of your project. We’ve got boots on the ground, ready to mobilize immediately, and once we gather your crew needs, location, and project logistics, our team will fast-track the entire process for you from pre-pro to post! Our video production company will bring your vision to life with our expertise and dedication.” (from the Beverly Boy Production website)

Website : https://beverlyboy.com/

· Strengths :

• Experience with fitness video production projects
• Based in LA and Florida
• Offers a full range of services from pre-production to post-production.
• Weaknesses :
• Not focused on fitness
• Does not have their own production facility
• Pricing :
• Call for pricing.

8. MultiVision Digital

“Our expert health & fitness video production professionals specialize in creating engaging, informative, and persuasive video content tailored to health, fitness, and wellness businesses. Our videos not only showcase your services and products but also inspire and educate your audience, making your brand a pivotal part of their wellness journey.” (from the MultiVisionDigital website)

Website : https://www.multivisiondigital.com/

• Strengths :
• Based in NYC
• Experience with fitness video production projects
• Offers a full range of services from pre-production to post-production.
• Weaknesses :
• Not 100% focused on fitness
• Does not have their own production facility
• Pricing :
• Call for pricing.

9. Lemonlight

“The Lemonlight platform is at the forefront of innovation by seamlessly blending 10+ years of production expertise with AI technology to streamline end-to-end video creation.” (from the Lemonlight website)

Website : https://www.lemonlight.com/

• Strengths :
• It’s a platform, so production companies around the world can be accessed
• Offers a full range of services from pre-production to post-production.
• Weaknesses :
• Not 100% focused on fitness
• Higher pricing than dealing with the vendors directly
• Pricing :
• Call for pricing.

10. Video Supply

“Video Supply makes it easy to create high-performing video anywhere in the world, while building enthusiastic demand for your mission, products and services.” (from the Video Supply website)

Website : https://www.videosupply.com/

• Strengths :
• It’s another platform, so production companies around the world can be accessed
• Offers a full range of services from pre-production to post-production.
• Weaknesses :
• Not focused on fitness
• Higher pricing than dealing with the vendors directly
• Pricing :
• Call for pricing.

Considerations for Choosing a Fitness Production Company:

·      Specialization : Companies like Fitscope Studio, Mega Mace, Fitlife and Sweatlife Films have a niche focus, which might be beneficial for highly specialized fitness content.

·      Facilities : Having an in-house facility can speed up production and offer more control over the final product. Companies like Fitscope Studio and Richter Studios benefit from this.

·      Global Reach vs. Local Expertise : Platforms like Lemonlight and Video Supply offer access to global talent but can be costly. Local companies might offer better cost efficiency and specialized knowledge.

·      Service Range : Full-service companies like Fitscope Studios, Mega Mace and FitLife Productions handle everything from pre-production to post-production, which can simplify the process for clients.

In conclusion, the fitness and wellness video production landscape in 2024 is marked by a diverse array of companies, each bringing unique strengths and offerings to the table. Fitscope Studio stands out with its exclusive focus on fitness and its state-of-the-art facilities, making it a top choice for large-scale, specialized projects. Mega Mace and FitLife Productions offer comprehensive services with a strong track record, though they lack dedicated production facilities. Sweatlife Films and Fitscope Studio provide a licensing option with white label content libraries, appealing to those looking for pre-existing content. Richter Studios , with its extensive experience and facilities, caters to a broader range of projects but may not specialize exclusively in fitness. Solvis Media and Beverly Boy Productions offer full-service options but are less focused on fitness, while MultiVision Digital combines fitness expertise with a broad service range. Lastly, Lemonlight and Video Supply provide global access through their platforms but come at a premium due to their intermediary roles. Each company offers distinct advantages depending on project scope, budget, and specialization needs, making it crucial for brands to align their requirements with the strengths of these top production firms.